HelloFresh, the world’s leading meal kit company, and Warner Bros. Discovery Global Consumer Products announced today the return of the highly coveted Buddy the Elf™ Spaghetti meal kits.
Click here to read the story at businesswire.com.
Discussion Questions:
- What is promotion?
- What are the different forms of promotion?
- Why do brands offer limited-edition products?
- What is brand collaboration?
- What brands are collaborating for this promotion?
- What type of company is Hello Fresh?
- How might they benefit from this collaboration?
- How might Warner Bros. benefit from the promotion?
- Why do you think this is only available for a limited time?
- Why would HelloFresh bring the promotion back this year?
- What is the “twist” to the promotion that the headline of this news story references?
- Would you try one of the Buddy the Elf Spaghetti meal kits?
