Hellmann’s will return to the Super Bowl for the fourth consecutive year with another spot centered on its program combating food waste, according to news shared with Marketing Dive.
Click here to read the story at marketingdive.com.
Discussion Questions:
- What is advertising?
- Why do businesses and brands advertise?
- What are the different advertising channels?
- Why might a business want to advertise on TV instead of on a billboard or on the radio?
- Why do businesses want to advertise during the Super Bowl?
- What are ratings?
- What kind of ratings do you think the Super Bowl gets?
- How might that explain how Super Bowl broadcasters can charge so much for commercials?
- What is sustainability?
- Why is that such a popular positioning strategy for marketers?
- Is food waste a sustainability issue?
- What is Hellmann’s promoting in its Super Bowl commercial this year?
- Why do you think they are promoting that?