Google is set to start mixing ads into its new AI-generated search answers. It’s a test of how the company’s biggest revenue stream can adapt to the age of generative AI.
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Discussion Questions:
- What is digital marketing?
- What is artificial intelligence (AI)?
- How might AI change how consumers search the internet based on new features that Google recently unveiled?
- Why do you think Google is incorporating ads with its new AI search feature?
- How might integrating ads in AI-generated search overviews impact user (consumer) experience on Google?
- How might that change impact advertisers?
- What are the potential advantages and disadvantages for advertisers with this new ad format in Google?
- Now that Google’s new AI “overviews” will feature advertisements, how might businesses and brands adjust their strategies to ensure their messages reach the intended target audience?
- Why do you think they are just testing the new feature for now? How does that impact traditional search queries on Google?
- Why must Google maintain transparency by labeling ads as “sponsored” in AI Overviews?
- How might Google’s integration of AI-generated answers and ads influence the future of digital marketing and advertising?
- What, if any, are the potential ethical implications of Google’s decision to integrate advertisements with its AI Overviews search feature?