Burger King has been a staple of American fast food for years. But with the rise of social media, the brand has consistently differentiated itself from the competition and made sure its voice was heard above the noise.
Click here to read the story at entrepreneur.com.
Discussion Questions:
- What is digital marketing?
- Why is digital and social media marketing important to brands like Burger King?
- What is competition?
- How can digital media help a brand to differentiate itself from the competition?
- According to the author of this story, what are the three things Burger King is doing right as it relates to their digital marketing strategy?
- Think about your favorite brand. How could they apply these same three principles to their digital marketing strategy? Be prepared to share your ideas in class.
