Goldfish is growing up.
Pepperidge Farm, which makes the crackers, is rolling out a new line of snacks called Goldfish Mega Bites, which is designed to appeal to adults. Mega Bites come in two flavors: Sharp Cheddar and Cheddar Jalapeno.
Click here to read the story at .com.
Discussion Questions:
- What is market segmentation?
- What are the different ways marketing professionals can segment a market?
- What is a demographic?
- What is a target market?
- Based on information from this story, what demographic is Pepperidge Farm targeting with its new line of snacks?
- What are they doing with the new line of products to try to reach the target consumer?
- Why do you think Pepperidge Farm is looking to reach a new demographic?
- If you were a marketing professional tasked with developing a strategy for targeting adults, what would you recommend to the makers of Goldfish crackers? Be prepared to share your ideas in class.
