Marketing Currents - Business and Marketing Current Events

GM unveils $30,000 electric SUV that will be one of the cheapest EVs available

GM’s latest bid to ramp up U.S. EV sales and surpass rival Tesla is a $30,000 all-electric SUV aimed squarely at the mass market. 

Click here to read the story at techcrunch.com.

Discussion Questions:

  1. What is pricing?
  2. Why is price such an important part of the marketing mix?
  3. What factors influence price?
  4. What factors might influence the price of electric vehicles?
  5. Based on information from this story, what is GM’s target price for the 2024 Equinox EV?
  6. What is the average new EV cost according to Kelley Blue Book?
  7. What is market segmentation?
  8. What is a target market?
  9. Based on what you learned in this news story, how would you describe GM’s segmentation strategy for the 2024 Chevy Equinox EV?
  10. How might that strategy provide Chevy with a competitive advantage?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.