Chameleon Organic Coffee®, the original purveyors of consciously crafted bottled cold-brew coffee, today announced it has entered into a licensing agreement with Girl Scouts of the USA, the largest girl-led organization in the world, to introduce delicious variations of Chameleon’s award-winning cold-brew, featuring Girl Scout Cookie™ inspired flavors, launching in the coming months.
Click here to read the story at prnewswire.com.
Discussion Questions:
- What is licensing?
- What does a “TM” or “R” next to a company name mean?
- What is brand protection?
- How do trademarks (registered and otherwise) and copyrights help a business to protect the brand?
- Why would a coffee company want to introduce Girl Scout Cookie flavored products?
- Why is a license necessary for Chameleon to offer a “Thin Mints™ Cold-Brew” product?
- What might happen if they offered a flavor named after a Girl Scout Cookie without a licensing agreement?
- How do the Girl Scouts benefit from licensing?
- Do you think they offer a license to anyone who is willing to pay for the rights? Why or why not?
- Why might the Girl Scouts be interested in partnering with Chameleon Organic Coffee?
