If Brian Kelly has his way, boxing fans might be tempted to go out and buy some tacos or window shop electric cars in between rounds of the next televised title fight. As the new chief revenue officer of Top Rank, one of the world’s largest boxing promoters, Kelly is charged with building out the organization’s partnership division on the strength of ad buys that leverage content across its social platforms, event sponsorships, branded content experiences and in-arena activations…
Click here to read the story at adage.com.
Discussion Questions:
- What is the difference between the marketing of sports and marketing through sports?
- Which might this story provide an example of?
- What is a target market?
- Who might represent the sport of boxing’s target market? Why?
- What are demographics?
- Who is Gen Z?
- What type of demographic does Gen Z represent?
- The story suggests Gen Z is a “coveted” demographic. What does that mean and why might they be a “coveted” target audience for brands?
- When marketing through sports, how do you think brands determine which sports or events to align with?
- Based on information from this story (according to sports marketing experts), is boxing a “sure bet”? Why or why not?