Marketing Currents - Business and Marketing Current Events

Gap-branded sheets and pillows are coming soon to Walmart

Gap, the ailing fashion label, wants to make a comeback. It’s planning to collaborate with other major brands, including everything from Kanye West’s luxury fashion house Yeezy to, well, one of the biggest retailers of all, Walmart.

Click here to read the story at fastcompany.com.

Discussion Questions:

  1. What is distribution?
  2. Why is distribution such an important function of marketing?
  3. How might this story demonstrate the concept of distribution?
  4. What is a brand?
  5. Is Gap a brand? Is Walmart a brand?
  6. Why would Gap want to collaborate with Walmart and vice versa?
  7. How might both brands benefit from this partnership?
  8. If you were a marketing professional working for Gap, what would you do to try to revive the brand? Be prepared to discuss your answers.

Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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