Marketing Currents - Business and Marketing Current Events

FTC sues Intuit over misleading TurboTax ads claiming to provide free filing services

The Federal Trade Commission is suing TurboTax maker Intuit, saying its ads for “free” tax filing misled consumers. Intuit says it will fight the suit.

Click here to read the story at usatoday.com.

Discussion Questions:

  1. Who is the FTC?
  2. How does the FTC help to protect consumers?
  3. Why is it important for the FTC to protect consumers?
  4. What is false advertising?
  5. What are ethics?
  6. Is false advertising legal? Is it ethical?
  7. Why is the FTC suing Intuit?
  8. Why does Intuit say it will fight the charges?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.