Ownership of the NHL’s team in Utah has given fans 20 choices to vote on for the franchise’s new name, according to a survey sent out Wednesday by Smith Entertainment Group.
Click here to read the story at espn.com.
Discussion Questions:
- Why did the Coyotes franchise move from Phoenix to Salt Lake City?
- What is branding?
- Why did the Coyotes’ previous owner keep the rights to the Coyotes brand?
- Why do you think it is important for the franchise to establish a new brand and identity in Salt Lake City?
- Why is selecting a team name and mascot be an important step in the branding process?
- How might it impact the team’s marketing?
- What are two important factors that a franchise should consider when branding a new sports team?
- What is merchandising?
- How will choosing a team name, colors, and logo impact merchandising for the Utah franchise?
- The franchise has provided fans with an opportunity to vote on the team’s new name. Why do you think they want fan feedback for such an important decision?
- How might that help to build a stronger sense of community, and could it help to increase levels of fandom?
- What are five examples of the options fans can vote on, based on information from this news story?
- Which do you like best?
- Which do you think might help the team to maximize merchandise sales?