Free Materials
SCC Free Resources
We are proud to offer the following FREE resources for business educators. Enjoy!
SPORTS & ENTERTAINMENT bUSINESS CURRICULUM RESOURCES
PREVIEW: BUSINESS OF SPORTS & ENTERTAINMENT CURRICULUM (2024-25)
Get in the game with the most comprehensive sports and entertainment business curriculum on the market!
Whether you opt to spend a few weeks integrating sports and entertainment with your existing marketing/business courses or you are developing a brand new program for the entire school year, SCC’s Business of Sports & Entertainment (BSE) curriculum offers everything you could need. First time teaching a sports and entertainment class? No problem! The content included in the curriculum makes course preparation extremely easy for teachers at all levels, offering comprehensive resources that will have a positive impact on your students’ classroom experience.
Download the 2024-25 Business of Sports & Entertainment Preview to see how our curriculum can work in your classroom!
Updates for 2024-25 Edition:
- Improved LMS Integration
- Updated textbook layout with more graphics and updated examples
- Updated projects, case studies and role plays
- New bonus content
- Updated lesson plans and curriculum map
CURRICULUM SAMPLE DEMO
PLEASE READ BEFORE DOWNLOADING
This download contains everything included with Unit 3 of our curriculum, The Business of Sports & Entertainment and includes a LMS common cartridge file that you can test in your compatible LMS.
LMS Installation Instructions:
Canvas Installation Instructions
Schoology Installation Instructions
Make sure to watch the Curriculum Sample Demo Video (below) for a tour of the BSE curriculum
COMPETITIVE EDGE WEEKLY SPORTS & ENTERTAINMENT NEWS SERVICE
Competitive Edge is a weekly current events news service that highlights unique and relevant sports and entertainment marketing initiatives throughout the school year. Designed to supplement our Business of Sports & Entertainment curriculum, the included recommendations for student discussion helps connect current news to topics from our textbook while encouraging critical thinking.
Your Competitive Edge subscription also includes access to SCC’s student competitions, “bonus content” and lesson plan guides updated to help you bring the hottest sports and entertainment events from the year into your classroom.
**NOTE: Preview includes a sample of weekly headlines posted in March 2024, offering a preview of what subscribers receive each week throughout the school year.
FREE SPORTS & ENTERTAINMENT Lesson Plans
Looking for a fun activity idea to help engage students in the short week leading up to the holiday weekend? This “NBA City Edition” lesson plan offers a great way to explore the concept of branding in a way that is certain to capture the attention of your students.
With this lesson plan, your students will explore some of the recently revealed “City Edition” uniforms NBA teams introduce each season in collaboration with Nike. Over the summer it was announced that Jordan Brand will also be involved with several teams and their alternate “Statement Edition” uniforms.
This lesson plan includes a PPT to aid in discussion along with a student activity that encourages students to design their own version of a “City Edition” uniform. Encourage students to think about your city and community. What does your hometown’s brand look like? What imagery reflects the community’s traditions and values and how might that be incorporated into your design? What causes or community relations initiatives might the design help to support?
Topics explored in this lesson plan:
- Branding (Lesson 6.1)
- Licensing (Lesson 6.1, Lesson 6.2)
- Sponsorship (Lesson 8.1)
- Community Relations (Lesson 11.2)
Lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- “NBA City Edition Uniforms” (PPT)
- Student Activity & Rubric
Minor League Baseball was already at a crossroads prior to the COVID-19 outbreak as Major League Baseball had outlined a proposal that would result in the contraction of 42 MiLB teams. Now, with the threat posed by the cancelation of baseball games, revenue loss in minor league ballparks around the country could be catastrophic. Minor League Baseball is in crisis. How will teams respond?
This lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- MiLB in Crisis (PPT)
- MiLB in Crisis activity suggestion
This lesson plan provides several talking points relating to ‘The Last Dance, ESPN’s docuseries chronicling Michael Jordan’s final season with the Chicago Bulls. The lesson will help introduce key sports business concepts like industry growth, branding and endorsement.
This lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- Michael Jordan, Inc. (PPT)
With this guide, students will gain an understanding of the concept of sports sponsorship.
This lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- NASCAR Sponsorship Activity (Student) (PPT)
With this guide, students will learn about product placement in the popular Netflix show, Stranger Things.
This lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- Product Placement: Seeing Stranger Things (PPT)
Copies of all four case studies from this year’s SportsBiz Madness Case Study Competition are now available for free. Each year, our competitions are open to all Business of Sports & Entertainment paid subscribers.
- Case Study #1 – Minor League Baseball Promotions Plan
- Case Study #2 – Olympic Games Sponsorship
- Case Study #3 – Advertising Campaign – New Balance
- Case Study #4 – Target Marketing – PGA Tour
BUSINESS & MARKETING CLASSROOM RESOURCES
PREVIEW: MARKETING INSIGHTS CURRICULUM
Many of our subscribers have asked us over the years to offer business and marketing instructional materials outside the scope of sports and entertainment. We are now excited to introduce a new program to fit that bill, Marketing Insights from SCC. Developed using a structure similar to our sports and entertainment program that you know and love, Marketing Insights is a new resource for maximizing engagement in any of your business or marketing classes.
- Curriculum resource updated every summer
- Weekly current events with discussion questions
- Bonus content throughout the school year
- Periodic virtual Q&A with industry executives discussing a variety of marketing topics and trends
- Program Overview
- List of topics covered
- Module 2, Lesson 1: Marketing Mix: Price
- Lesson/Textbook
- Slide Presentation
- Quiz & Answer Key
- “Burger Time!” – Discussion Deck
- What is False Advertising? – Discussion Deck
- “April Fools Marketing” – Marketing Stunts Lesson:This Marketing Insights sample lesson reviews the marketing activities of several brands on April Fools Day and discusses the concept of marketing and publicity stunts.
MARKETING CURRENTS WEEKLY NEWS SERVICE
Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
MARKETING CURRENTS: Preview Edition
Note: This sample is from March 2024. Subscribers receive new content each week throughout the school year.
FREE BUSINESS & MARKETING Lesson Plans
In this Marketing Insights sample lesson, you will review the marketing activities of several brands on April Fools Day and discuss the concept of marketing / publicity stunts.
This lesson bundle includes:
- “April Fools Marketing Stunts” – Discussion Deck
In this Marketing Insights sample lesson, you will engage students with two variations of a social media marketing activity.
This lesson bundle includes:
- “Hashtag Marketing” – Discussion Deck
- Student Activities (2)
In this Marketing Insights sample lesson, you and your students will explore one of the components of the marketing mix: pricing.
This lesson bundle includes:
- Lesson
- Slide Presentation
- Quiz & Answer Key
- “Burger Time!” – Discussion Deck
- What is False Advertising? – Discussion Deck
In this Marketing Insights sample lesson, you and your students will explore the concept of brand loyalty.
This lesson bundle includes:
- Lesson
- Slide Presentation
- Student Activity
- “Cooking Up Brand Loyalty” – Discussion Deck
- Brand Loyalty Rankings 2021 – Discussion Deck