France’s postal service is expected to raise quite a bit of dough after releasing a brand new scratch-and-sniff stamp that smells like a baguette with just over two months to go until the 2024 Olympic Summer Games in Paris.
Click here to read the story at abcnews.com.
Discussion Questions:
- What is destination marketing?
- Why do you think tourism is important to France?
- How does that help to explain the importance of destination marketing?
- What role do iconic cultural symbols, like the baguette, play in promoting a destination to tourists?
- What is a baguette and how are they a symbol of French culture?
- Why do you think France chose to release stamps that smell like French baguettes?
- What is sensory marketing?
- How might sensory marketing be more effective and engaging than traditional forms of advertising?
- How does this story represent an example of sensory marketing?
- Why do you think France took this approach as a way to help promote itself as a destination leading up this summer’s Olympic Games?
- In what ways might the release of the baguette stamp influence tourists’ perceptions of France and their decision to visit?
- Why do you think they limited the number of stamps available for sale?
