One fan received tickets for Father’s Day, and one came to see Lewis Hamilton race. Another made the 1,000-mile trip from Georgia to fulfill a lifetime dream.
They all joined an estimated 140,000 at Circuit of the Americas for Sunday’s U.S. Grand Prix, contributing to a sellout crowd that reflected the growth of Formula One racing in a country that executives view as critical to the sport’s development.
Click here to read the story at washingtonpost.com.
Discussion Questions:
- What is Formula One?
- Who is Lewis Hamilton?
- What is a global product?
- Is Formula One a global product? Why or why not?
- Why do you think Formula One is less popular in the United States than in other countries around the world?
- What is competition for the entertainment dollar?
- How might this story represent that concept?
- How might this story represent an example of industry growth?
- According to this story, Formula One racing is gaining popularity in the U.S. Why do you think that is?
- What types of marketing could help Formula One to continue to gain new fans in the United States? Be prepared to discuss your answers in class.