Marketing Currents - Business and Marketing Current Events

Former Apple designers launch $700 Humane AI Pin as smartphone replacement

Humane, a five-year-old artificial intelligence startup founded by former Apple designers Imran Chaudhri and Bethany Bongiorno, announced its first product on Thursday — a $699 pin you wear on your lapel.

Click here to read the story at cnbc.com.

Discussion Questions:

  1. What is entrepreneurship?
  2. What is innovation?
  3. What is the difference between innovation and an invention?
  4. What is the difference between a startup and a small business?
  5. Which best describes Humane?
  6. What is AI?
  7. What type of product is Humane developing?
  8. What is a business plan?
  9. Why is a business plan important to a startup?
  10. What does it mean to disrupt an industry?
  11. How might the product being developed by Humane disrupt the smartphone industry?
  12. What is financing?
  13. Why is it important to a new business?
  14. What are some of the different ways a startup can generate funding?
  15. Is the AI pin from Humane something you would want? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.