Does Santa listen to podcasts? If you find a bag of AG1, a HelloFresh meal kit, or a Helix mattress under the tree, we might have our answer.
Click here to read the story at marketingbrew.com.
Discussion Questions:
- What is e-commerce?
- What is the difference between brick-and-mortar retail and e-commerce?
- What type of business is Uncommon Goods?
- Have you ever heard of the company before reading this news story?
- If so, how did you hear about them?
- What is differentiation?
- How would you describe Uncommon Goods differentiation strategy?
- Do you think that strategy has been effective? Why or why not?
- What is advertising?
- What are the different types of advertising?
- What type of advertising is podcast advertising?
- What is paid search?
- Why do you think Uncommon Goods advertises on podcasts?
- What is seasonal marketing?
- According to this story, when does Uncommon Goods spend the most on podcast advertising and paid search?
- Why do you think Uncommon Goods spends more on advertising during that time of year?
- What is measurement as it relates to advertising?
- Why is measurement important?
- How does Uncommon Goods measure their advertising (according to information from this news story)?
