Digitally native Wayfair Inc. has given its namesake brand the supersized treatment in brick-and-mortar.
Click here to read the story at chainstoreage.com.
Discussion Questions:
- What is “place” as it relates to the marketing mix?
- Why is place important?
- What is a brick-and-mortar retail store?
- How is it different from e-commerce?
- What type of business is Wayfair?
- How does the introduction of Wayfair’s physical storefront change the dynamics between its brick-and-mortar and e-commerce operations?
- How would you describe the Wayfair brand? What are they known for?
- What is inventory management?
- What is unique about how Wayfair has managed its approach to inventory management in the past?
- What is distribution?
- How might this news represent a possible shift in distribution strategy for Wayfair?
- Why would they want to open a brick-and-mortar location?
- Why do you think they built such a big store?
- Where are they opening this location? How do you think they decided on that location?
- Do you think they will open more locations in the future? Why or why not? What factors might influence that decision?