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‘Everyone wants the biggest party’: SXSW is back for the first time in two years

In 2020, the South by Southwest festival in Austin, Texas, was one of the first major events to be canceled because of the Covid-19 pandemic. Travel plans were upended, venues were shuttered and many businesses took a hit.

Click here to read the story at nbcnews.com.

Discussion Questions:

  1. What is economic impact as it relates to events?
  2. What is SXSW?
  3. Why is SXSW important to the city of Austin?
  4. How did the pandemic impact this event and the city of Austin?
  5. What is event marketing?
  6. Why are brands interested in establishing a presence at SXSW?
  7. What types of companies do you think are typically at the event?
  8. Based on information from this story, what is the expectation for this year’s event from an economic perspective?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.