People really needed some emergency pizzas last year.
Domino’s on Monday said its same-store sales in the U.S. rose 2.8% in the fourth quarter, largely because customers ordered its pizzas more often.
Click here to read the story at restaurantbusinessonline.com.
Discussion Questions:
- What is brand loyalty?
- Why is brand loyalty important to Domino’s?
- How do rewards programs help to increase brand loyalty?
- What is promotion?
- What is sales promotion?
- Based on what you learned in this story, describe the Domino’s “Emergency Pizza” promotion.
- How did the promotion help to increase the number of people participating in the brand’s loyalty program?
- How will Domino’s benefit from more people participating in the rewards program?
- According to what you learned in this news story, do you think the “Emergency Pizza” promotion was a success? Why or why not?
