As TikTok’s most followed star, Charli D’Amelio is known around the world for her iconic dance moves … and her self-professed love for Dunkin’. Now, Charli and Dunkin’ are taking their long-brewing mutual crush to the next level, making their relationship official and delivering the duet her fans have been asking for. Beginning today for a limited time, Charli’s go-to coffee order, a Dunkin’ Cold Brew with whole milk and three pumps of caramel swirl, will officially be named on Dunkin’s menu nationwide as “The Charli.”
Click here to read the story from qsrmagazine.com.
Discussion Questions:
- What is influencer marketing?
- How does this story represent an example of influencer marketing?
- Why do you think Dunkin’ is launching a new product?
- Why do you think Dunkin’ chose to partner with Charli D’Amelio for the new product?
- What is promotion? Describe Dunkin’s promotion strategy to support the launch of the new product.
