Popular northeastern coffee and doughnut brand Dunkin’ is stepping into the realm of esports today with a sponsorship involving Twitch Rivals.
The sponsorship will begin today with a three-day VALORANT competition that starts at 5pm CT. The eight-team, round-robin competition will include a $50,000 prize pool.
Click here to read the story at dotesports.com.
Discussion Questions:
- What is sponsorship?
- Why do brands like Dunkin’ engage in sponsorship activities?
- How do you think brands determine which sports or entertainment properties and events to sponsor?
- What is Twitch Rivals?
- Why do you think Dunkin’ would invest in a sponsorship of Twitch Rivals?