Duke basketball hires former Nike, NBA employee as first-ever GM to help with NIL

Duke basketball coach Jon Scheyer has hired Rachel Baker, formerly of Nike and the NBA, as its first-ever general manager.

Click here to read the story at usatoday.com.

Discussion Questions:

1. What is NIL?
2. What is leadership?
3. Why is leadership important in sports?
4. How might hiring a GM help develop an important leadership role for Duke basketball?
5. How might Duke basketball players benefit from this new position?
6. Why is recruiting important in college sports?
7. How might this new position help Duke basketball from a recruiting perspective?
8. What is an industry trend?
9. Do you think this will start a trend of collegiate sports programs hiring GM positions to assist student athletes with NIL? Why or why not?
10. How might this represent an example of a career opportunity in sports?