Marketing Currents - Business and Marketing Current Events

Drive-Thru Restaurants Find Fast Lane to Profit as Pandemic Habits Stick

Among the many places to get a banh mi in Houston is the drive-through lane at Saigon Hustle.

The seven-month-old spot was started by Cassie Ghaffar and Sandy Nguyen, in part to create something for busy parents who don’t want to deal with getting kids out of cars and into restaurants. 

Click here to read the story at Bloomberg.com.

Discussion Questions:

  1. What is consumer behavior?
  2. Why do businesses monitor consumer behavior?
  3. What is market research?
  4. How does market research help a business or brand to understand consumer behavior?
  5. Based on information from this news story, how did the pandemic impact consumer behavior?
  6. How has the shift in consumer behavior impacted the restaurant industry?
  7. How are some restaurants responding?
  8. What is digital marketing?
  9. How might digital marketing provide restaurants with opportunities to drive more sales?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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