Drew Brees ‘Fine’ After Lightning Marketing Stunt, per Source

Former NFL quarterback Drew Brees appeared to be struck by lightning while filming a commercial for PointsBet Sportsbook in Catatumbo along Lake Maracaibo in a video that went viral on Friday morning. 

Click here to read the story at si.com.

Discussion Questions:

1. What is publicity?
2. What is a publicity stunt?
3. What is the purpose of a publicity stunt?
4. What does it mean for something to go viral from a marketing perspective?
5. Can a business or brand control content that goes viral? Why or why not?
6. According to information from this news story, did the Drew Brees video being discussed go viral? Why do you think that might be?
7. Why do you think PointsBet Sportsbook would launch a publicity stunt?
8. Is there a difference between positive publicity and negative publicity?
9. Which do you think this stunt created?
10. There is a saying that suggests “no publicity is bad publicity.” Would you agree with that? Why or why not?
11. In your opinion, did PointsBet Sportsbook accomplish what they wanted with this publicity stunt? Why or why not?