The relationship between restaurants and delivery apps has long been complicated. On the one hand, restaurants routinely rely on delivery apps to get food out to customers when they can’t handle the volume themselves. And during the pandemic, when delivery orders surged, those apps came to many restaurants’ rescues.
Click here to read the story at usatoday.com.
Discussion Questions:
- This news story suggests the relationship between resturants and delivery apps has been complicated. What does that mean?
- What is distribution?
- Why is distribution an important function of marketing?
- How might this news story provide an example of distribution?
- How do restaurants benefit from the existence of delivery apps?
- How do delivery apps benefit from the existence of restaurants?
- How did the pandemic create a shift in consumer behavior?
- How did that shift impact restaurants?
- How did that shift impact delivery apps?
- Why is Domino’s “fighting delivery apps” (as suggested in the headline of this news story)?
- What is promotion?
- What do you think Domino’s hopes to accomplish by giving away $50 million in free food?
- How do you think delivery apps like DoorDash will respond?
