Domino’s Emergency Pizza Program Gives Customers One Free Pizza When They ‘Need it Most’

When dinner burns or the power is out, customers can order a medium two-topping pizza for free through Feb. 11.

Click here to read the story at yahoo.com.

Discussion Questions:

1. What is promotion?
2. Why do you think promotion is an important component of the marketing mix?
3. Why is promotion important to Domino’s?
4. Can you think of any other examples of promotions you have seen recently from pizza companies?
5. Describe the “Emergency Pizza” promotion from Domino’s.
6. Why would Domino’s give away free pizzas?
7. What is brand loyalty?
8. Why is brand loyalty important?
9. Why do you think companies like Domino’s have rewards programs?
10. How do customers sign up for the free Domino’s pizzas?
11. How might giving away free pizzas to customers when “they need it most” help to build brand loyalty?