Disney’s move into trading cards

Walt Disney’s convoluted flow chart of revenue streams is getting a new addition.

Earlier this month, Disney released the first batch of trading cards from its upcoming game, “Lorcana,” and they’re already fetching $2k+ on the resale market, per Polygon.

Click here to read the story at thehustle.co.

Discussion Questions:

1. What is fandom?
2. What is a brand?
3. What is brand loyalty?
4. How might fandom and brand loyalty help Disney’s move into trading cards to be successful?
5. Why do you think Disney is moving into trading cards?
6. How did the pandemic impact the trading cards business, according to this news story?
7. What is revenue?
8. Why is revenue important to any entertainment company?
9. How might the move into trading cards help Disney to generate revenue?
10. What are collectibles?
11. Do you think Disney’s trading cards will be popular collectibles? Why or why not?
12. What is brand extension?
13. What is Lorcana?
14. How might Lorcana represent a Disney brand extension?