Competitive Edge - Sports & Entertainment Marketing News

Dallas Stars unveil new black and neon green alternate jersey

Stars fans have their wish. A black jersey is back.

For the first time since the Stars redesigned their entire brand in 2013, the team will wear a black jersey, as it unveiled an alternate design Wednesday morning dubbed its Blackout jersey.

Click here to read the story at dallasnews.com.

Discussion Questions:

  1. What is branding?
  2. What is merchandising?
  3. What is promotion?
  4. Why do you think sports teams introduce alternate jerseys?
  5. What do you think of the Stars’ new alternate uniforms?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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