World Cup 2030 an opportunity for sponsors to build reach, say experts

Holding the 2030 World Cup in six countries could cause logistical headaches but a tournament on three continents will be viewed as a boon by sponsors and advertisers seeking to expand their brands globally, sports marketing experts have said.

Click here to read the story at reuters.com.

Discussion Questions:

1. What is economic impact?
2. Why do you think countries want to host the World Cup?
3. Who is FIFA?
4. What do you think FIFA is looking for in a host city?
5. According to this story, which countries will host the 2030 World Cup?
6. Why do you think the 2030 World Cup will be held in six different countries (on three different continents)?
7. How might that present challenges for teams, fans, and event management professionals responsible for staging the events?
8. What is sponsorship?
9. What do businesses and brands hope to accomplish by sponsoring sports and entertainment events?
10. Why would a business or brand want to sponsor the World Cup?
11. Why do you think it costs millions to sponsor the World Cup?
12. According to this story, how might they benefit from sponsoring the 2030 World Cup?
13. What types of businesses might not benefit from a World Cup sponsorship? Can you think of a specific example?
14. What is ambush marketing?
15. Do you think businesses and brands might attempt any ambush marketing strategies at the 2030 World Cup? Why or why not?