If the Brooklyn Nets knew for sure they’d land James Harden, perhaps the club might’ve held off on a deal with Motorola and driven a harder bargain.
The jersey patch deal would be worth more with three prominent players over two. That’s the brand power of a National Basketball Association superstar.
Click here to read the story at cnbc.com.
Discussion Questions:
- What is a brand?
- The headline of this news story suggests the Nets will get a brand boost from the acquisition of James Harden via trade. What does that mean?
- What is sponsorship?
- Why do you think a brand might want to advertise on the jerseys of NBA teams?
- According to this story, what company is the jersey patch partner of the Brooklyn Nets?
- How do you think that company might benefit from the Nets’ recent acquisition of James Harden?