It’s a big first day for Lumen Field: Kyler Murray is coming to town to take on the Seahawks.
No, there weren’t any typos in that sentence. Seattle’s home stadium has been renamed Lumen Field from CenturyLink Field. The move reflects the company CenturyLink’s rebranding in September as Lumen Technologies.
Click here to read the story at sportingnews.com.
Discussion Questions:
- What is sponsorship?
- What are naming rights?
- Why do you think companies like CenturyLink invest in naming rights deals?
- According to this story, why was the stadium renamed?
- How might the naming rights deal help bring awareness to the company’s rebranding efforts?