It’s nearly time for EA Sports’ annual football video game – but it will not be called FIFA this time around.
Click here to read the story at sportingnews.com.
Discussion Questions:
- What is a brand?
- Is FIFA a brand?
- Is EA Sports a brand?
- What is a franchise as it relates to the video game industry?
- What is a rebrand?
- Why is EA Sports rebranding its soccer video game franchise?
- What is licensing?
- How would you describe the licensing process, based on what you have learned in class.
- Why is EA Sports rebranding its soccer video game franchise?
- Prior to the rebrand, when the game was called FIFA, which company was the licensee? FIFA or EA Sports?
- Even though they no longer have a license with FIFA, why is it important that EA Sports have separate deals with other clubs and leagues for the franchise to continue to succeed?
- How would you describe the fandom surrounding what was previously known as the EA Sports FIFA video game franchise?
- Do you think EA Sports is taking a risk by rebranding the iconic franchise without including the FIFA name? Why or why not?
- Why is technology and innovation important in the video game industry?
- What technology is used to improve game play in EA Sports FC 24?
- What is promotion?
- Why do you think EA Sports dropped a trailer before the game was to be released?
- Why might they offer extra content to those customers who pre-order the game?