Universal Orlando Resort has unveiled details about the new How to Train Your Dragon — Isle of Berk land. The new land is one of the five worlds featured at the all-new Universal Epic Universe theme park opening in 2025.
Click here to read the story at hollywoodreporter.com.
Discussion Questions:
- What is competition?
- Is Disney a direct competitor of Universal Orlando or indirect?
- How might competition help to explain why Disney, Universal, and other amusement parks add new attractions?
- Based on what you learned from this story, describe the new Universal Epic Universe theme park.
- When is the new theme park opening?
- The headline of this news story suggests Universal is “teasing” the new ‘How to Train Your Dragon’ attraction. What does that mean?
- What is publicity?
- Why do you think they are “teasing” the new park’s attractions before the park is actually open?
- What is revenue?
- How do amusement and theme parks generate revenue?
- Why is revenue important?
- Guests at the new park will be able to dine and shop in themed eateries including Mead Hall, Spit Fyre Grill, Hooligan’s Grog & Gruel and retail locations Viking Traders, How to Treat Your Dragon, Hiccup’s Work Shop and Toothless’ Treasures. How does this help Universal to generate revenue?
- How might the opening of a new theme park impact attendance at Disney World in Orlando? Do you think they view the new park as a threat? Why or why not?
- Do you think Disney World has plans for any new attractions? Why or why not?
- If you were an executive working for Disney, what would you recommend they consider opening as a “themed” attraction? What about at Universal?