Another sign that it’s Taylor Swift and Travis Kelce’s world and we’re just living in it: the Kansas City Chiefs tight end has his own BBQ on sale at Walmart.
Click here to read the story at usatoday.com.
Discussion Questions:
- What is product endorsement?
- Why do businesses want athletes and entertainers to endorse their products and brand?
- What characteristics might businesses look for when considering which athletes and entertainers to endorse their products and brand?
- Why do you think Travis Kelce has so many endorsement deals?
- Have you seen any ads or commercials featuring the Chiefs’ star tight end? What business, brand, or product was he promoting?
- Why do you think Kelce is so popular as an endorsement partner right now?
- How much influence do you think his relationship with Taylor Swift might have on future endorsement deals?
- Why do you think Walmart chose to partner with Kelce?
- Do you think there is a risk to an individual athlete or entertainer partnering with too many businesses or brands? Why or why not?
- What is distribution and why is it an important function of marketing?
- The new product line, available at select Walmart stores, features seven dishes. According to this news story, what are they?
- Do you think Kelce-branded dishes and brisket will be popular items at Walmart? Why or why not?
- Would you buy any of these products?
- What does it meant that the products will only be available in “select” Walmart stores?
- Why do you think they are available only in “select” Walmart stores and how might that represent an example of distribution?