Tourney Town presented by Capital One will have a full schedule of activities, interactive games, performances, autograph sessions and so much more!
Click here to read the story at ncaa.com.
Discussion Questions:
- What is “Tourney Town” at the Final Four?
- Why do you think “Tourney Town” exists?
- What is sponsorship?
- Who is the presenting sponsor of Tourney Town?
- How might they benefit from investing in the presenting rights to Tourney Town?
- Why might other brands want to sponsor the NCAA and align themselves with March Madness?
- What is sponsorship activation?
- Why is it important for a brand to activate its sponsorship?
- What are some of the different ways a brand can activate a sponsorship?
- What is consumer engagement?
- How might a sponsor increase levels of engagement through activation?
- How is AT&T activating their NCAA sponsorship at Tourney Town, based on information from this news story?
- How is Home Depot involving Shaq as part of its activation strategy?
- What is Coke doing to activate their sponsorship? How might that help the brand to boost engagement?
- Of the activations reviewed in this news story, which do you think is the best? Why?