Topgolf is launching a new Angry Birds collaboration today that brings the mobile game to life in a virtual reality-like environment. Using Topgolf’s Toptracer ball-tracing technology—the same used by the PGA Tour—guests can partner with their favorite Angry Birds character to demolish virtual structures, defeat pigs and earn points and stars just like the mobile version of Angry Birds, only this time based on the velocity of the ball.
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Discussion Questions:
- What is cross promotion?
- How might this story represent an example of the concept of cross promotion?
- Why would TopGolf partner with Angry Birds?
- How might Angry Birds benefit from this partnership?
- Why do you they partnered with former NFL star Roddy White and Ludacris as part of the promotion?