TikTok deepens sport offering with multiyear UFC content deal

TikTok has jumped into the ring with the UFC in a multi-year partnership to carry live, weekly short-form programming.

This is the first time that TikTok has collaborated with a sports body ‘to create a position/resource dedicated to creating TikTok content,’ suggesting that sport could play a major role in TikTok’s future.

Click here to read the story at thedrum.com.

Discussion Questions:

1. What is digital marketing?
2. How can digital marketing help sports leagues like UFC to reach fans?
3. What is fan engagement?
4. Why is fan engagement important to a sports league like UFC?
5. What is content marketing?
6. How might this news story provide an example of content marketing?
7. How might a partnership with TikTok help UFC to reach and engage new fans?