MLB may be experiencing a youth movement, but it is the league’s veterans who remain fans’ favorite players.
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Discussion Questions:
- What is market research?
- What are the different types of market research?
- Why is market research important to businesses and brands?
- Is all market research 100% accurate?
- Do you think this study from Morning Consult would qualify as market research? Why or why not?
- Who might benefit from the data provided by this survey from Morning Consult?
- What is product endorsement?
- Why do businesses and brands invest in product endorsement campaigns?
- How might the information from this survey help a business or brand to determine which MLB players might be a valuable partner for an endorsement campaign?
- Are you surprised by any of the results from this survey? Why or why not?