Sportsbook giant DraftKings (NASDAQ: DKNG) was up 18% in early trading on Friday following strong earnings results, logging huge wins on revenue, repeat customers, and cost-cutting.
Click here to read the story at nasdaq.com.
Discussion Questions:
- What is the difference between the marketing of sports and marketing through sports?
- Which best describes DraftKings’ advertising during the Super Bowl?
- Why do you think businesses and brands want advertise during the Super Bowl?
- Why is Super Bowl advertising so costly to a business or brand?
- What do you think DraftKings hoped to accomplish by advertising during the Super Bowl?
- What is competition?
- What is market share?
- How does market share relate to the concept of competition?
- According to this story, how did DraftKings’ Super Bowl ad impact the brand’s market share?
- What are ethics?
- Do you think gambling should be legal?
- Do you think the NFL should partner with gaming companies like DraftKings or allow them to advertise during game broadcasts? Why or why not?