For many NHL players, their earliest hockey memories involve skating through the open air over a frozen pond or lake, freshly fallen snow on the ground. No lines, no whistles. Just nature.
Click here to read the story at usatoday.com.
Discussion Questions:
- What is event management?
- What is event management?
- What is the difference between the two terms?
- What challenges do you think event management professionals might face when trying to pull off an event like the NHL’s Winter Classic?
- According to this story, what was unique about this year’s Winter Classic event?
- Why do you think the NHL hosts an annual Winter Classic event?
- What is sponsorship?
- Why is sponsorship important to events like the Winter Classic?
- According to this story, how did sponsorship influence where this year’s Winter Classic would be held?