The business of Dolly Parton

Country music legend Dolly Parton dropped her first rock album today, featuring nine original songs, 21 covers, and collabs with Paul McCartney, Lizzo, Joan Jett, and others.

Click here to read the story at thehustle.co.

Discussion Questions:

1. Who is Dolly Parton?
2. What is a brand?
3. Is Dolly Parton a brand?
4. How would you describe the Dolly Parton brand?
5. How do you think she built her brand?
6. What is fandom?
7. How might the fandom around Dolly Parton provide brand loyalty?
8. What is celebrity endorsement?
9. Why might a brand want to align with Dolly Parton?
10. What is one example of a product or brand endorsed by Dolly Parton, based on what you learned from this news story?
11. What is brand extension?
12. How might her merchandise line represent an example of brand extension?
13. What is one example of a Dolly Parton brand extension from this news story?
14. What is the Dollywood Company?
15. How does it provide an example of how athletes and entertainers can manage their brands and become entrepreneurs?