Madison Avenue is expected to rely more heavily on its funny bone in the upcoming Super Bowl, despite the upswing in Covid-19 cases and other challenges that have engulfed the country this year.
The laundry list of issues has forced many brands to think hard about what tone to strike during the biggest night on television. But with fewer than seven weeks until the planned Feb. 7 kickoff, a consensus approach has begun to emerge: relief.
Click here to read the story at wsj.com.
Discussion Questions:
- What is advertising?
- Why do companies advertise?
- What are ratings?
- Why are ratings important to advertisers?
- Why are ratings important to the NFL? What about CBS, this year’s broadcaster of the Big Game?
- Why do you think pricing is an important function of marketing?
- Why do you think the price tag for Super Bowl commercials is so much higher than most television programming?
- The headline of this story suggests this year’s Super Bowl advertisers will focus more on using humor with their commercials. Why do you think that might be?