South Park will once again be visiting the Denver Broncos stadium in the form of throngs of character cardboard cutouts.
Comedy Central on Friday announced that a portion of Empower Field at Mile High will be filled with all new cutouts, some from the recent hourlong “Pandemic Special” that premiered last month. The Broncos take on their rival, the Kansa City Chiefs, on Sunday.
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Dicussion Questions:
- What is cross promotion?
- How might this story represent an example of cross promotion?
- How might South Park benefit from this cross promotion?
- How might the Broncos benefit from this cross promotion?
- Why do you think cardboard cutouts at sports stadiums has been such a popular trend during the pandemic?