Just in time for the start of the NBA season, the global award-winning brand Skechers hits the hardwood with its inaugural line of technical basketball shoes that offer elite performance and all-star quality for every level of athlete.
Click here to read the story at si.com.
Discussion Questions:
- What is a product category as it relates to footwear?
- What is a product line?
- How might Skechers basketball represent an example of a product category?
- How might its basketball shoes represent a product line?
- What is a marketing plan?
- Why might a marketing plan be important to Skechers as they introduce a new basketball sneaker?
- What is a SWOT analysis?
- What might a SWOT analysis look like for Skechers as they launch the new basketball line?
- What is product endorsement?
- Why do you think endorsement is important in the footwear industry?
- According to this news story, which NBA players are endorsing the new Skechers basketball shoes?
- Why is that important to Skechers?
- How do you think the brand chose to partner with those particular players?
- Do you think Skechers will succeed in the basketball market? Why or why not?