‘Shang-Chi’: The 6 Biggest Reasons Marvel Made Box Office History

As of this posting, Marvel and Disney’s Shang-Chi and the Legend of the Ten Rings (review) has logged a $71 million Fri-Sun/$83.5 million Fri-Mon holiday debut. That’s obviously the biggest Labor Day weekend launch ever.

Click here to read the story at forbes.com.

Discussion Questions:

1. What is publicity?
2. How does publicity impact movie ticket sales?
3. What is “buzz” as it relates to the release of a new movie?
4. How do movie studios generate buzz for new films?
5. How would you describe the buzz surrounding Shang-Chi?
6. Did you see the movie? What factors influenced your decision to see (or not see) the film?
7. What is fandom?
8. What does it mean to have a strong brand? Do you think Marvel is a strong brand? Why or why not?
9. What is brand awareness?
10. How do you think fandom and brand strength and brand awareness helped fuel the box office success of Shang-Chi?
11. According to this news story, what other factors influenced the box office success of Shang-Chi?