ESPN reported last week that North America’s premier basketball league saw its revenues for the 2019/20 season fall by ten per cent to US$8.3 billion. Losses related to ticketing alone amounted to US$800 million and it remains unclear whether fans will be able to attend games from the start of the 2020/21 campaign.
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Discussion Questions:
- What is revenue?
- Why is revenue important to NBA teams?
- How has the pandemic impacted NBA teams and their ability to generate revenue?
- Why do you think the NBA has restrictions on some sponsorship categories?
- What is one example of a sponsorship category that has typically been a restriction for NBA teams that now represents a revenue opportunity?