All eyes were on Peacock on Saturday night — even if social media wasn’t happy about it.
Click here to read the story at thestreet.com.
Discussion Questions:
- What was unique about the Peacock broadcast of the Chiefs and Bills playoff game?
- Why would the NFL want to provide exclusive streaming rights to a playoff game?
- Why were fans unhappy?
- What is publicity?
- What is the difference between negative and positive publicity?
- What kind of publicity did the decision to broadcast a NFL playoff game exclusively on a streaming platform generate for both the NFL and Peacock?
- How did social media help to fuel that publicity?
- In the end, the game shattered streaming records. In the opinion, did the backlash matter? Why or why not?
- What do you think this means for the future of streaming of sporting events?
- How might that represent a new industry trend? Be prepared to discuss your answers in class.