Paige Bueckers: 5 things to know about the UConn women’s basketball star

At this point, it’s more of a shock if someone does not know about Paige Bueckers. The sophomore UConn women’s basketball star has become a must-see on and off the court.

Click here to read the story at ctinsider.com.

Discussion Questions:

1. Who is Paige Bueckers?
2. What is NIL?
3. How do collegiate athletes benefit from NIL?
4. What is product endorsement?
5. What characteristics do you think brands consider when evaluating which athletes or entertainers provide the best fit for representing their products and services?
6. Why do you think Gatorade was interested in a deal with Paige Bueckers?
7. What is a brand?
8. What is a trademark?
9. Can an athlete like Paige Bueckers be a brand? Why or why not?
10. According to this story, Bueckers has filed for a trademark. What phrase is she hoping to trademark?
11. Why will a trademark be important to her from a merchandising perspective?