Following up on a NBA Championship run earlier this summer, two-time league MVP Nikola Jokić couldn’t have asked for better timing to be a sneaker free agent.
As interest from several brands throughout the industry unfolded throughout the fall, “The Joker” now has his new brand partner in place, signing a multi-year signature footwear and apparel endorsement with Chinese brand 361°.
Click here to read the story at boardroom.tv.
Discussion Questions:
- What is endorsement?
- How is an endorsement deal different from a celebrity influencer campaign?
- Why do businesses pay athletes to endorse their producs and brands?
- Who is 361°?
- What is competition?
- What is the difference between direct and indirect competition?
- Who might represent direct competition to 361°?
- Why are endorsement deals important to a footwear brand like 361° from a competition standpoint?
- Who is Nikola Jokić?
- How might adding a player like Nikola Jokić to its endorsement roster impact how consumers view 361°?
- Why would Nikola Jokić sign with 361°?
- What other NBA players are signed with 361°, according to this news story? According to this news story, how did that influence Nikola Jokic’s decision to join the brand?
- What other NBA players would you target if you were 361°? Why?