NHL Stadium Series Game expected to have big economic impact on Raleigh

The 2023 Navy Federal Credit Union NHL Stadium Series Game will take over Carter Finley Stadium on Feb. 18 in front of a sold-out crowd of 55,000 when the Carolina Hurricanes host their Metropolitan Division rival Washington Capitals.

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Discussion Questions:

1. Why do you think the the city of Raleigh wants to host the NHL Stadium Series game?
2. What is event marketing?
3. Why is event marketing important to the success of the NHL Stadium Series?
4. How might an effective marketing strategy help to increase the number of people watching the game?
5. Why is that important to the NHL?
6. Why is it important to the city of Raleigh?
7. What is the difference between event management and event marketing?
8. What factors are important for the NHL to consider when hosting the Stadium Series Game from an event management perspective?
9. What is economic impact?
10. What is the difference between direct and indirect effects as it relates to economic impact?
11. How will the city of Raleigh benefit from direct effects from hosting the Stadium Series Game?
12. How will the city of Raleigh benefit from indirect effects from hosting the Stadium Series Game?